To make Manjung District one of the most advanced and well-known districts in the field of tourism and maritime development in the country and internationally.
Ensuring physical and infrastructure development in many sector of socio-economy both urban and rural areas.
Provide adequate job opportunity and economic development for the local community regardless of race.
Establish a progressive, advance, competitive, highly ethical and caring society.
Ensuring the beauty of nature and the environment is always preserved and not exploited out of hand.